Paid Shopping listings, at a lower price per click
Free listings put your products in Shopping. Paid listings put them where the traffic is. Both run on the feed Cobiro already maintains, and the paid ones go out through our Google CSS, which is what takes roughly 20% off the click.
What it does
- The same feed, the paid surface.
- Shopping ads are served from the product data you already send. There is nothing separate to build or keep in sync.
- Roughly 20% off every click.
- Campaigns run through Cobiro's certified Google CSS, and Google bills a CSS less than it bills a merchant advertising directly.
- Free and paid at once.
- Your products can sit in the free listings and in Shopping ads at the same time, from one catalog.
How it works
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Complete the feed
Rules and enrichment fill the fields Google requires before a product can be advertised at all.
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Connect Google Ads
Add the CSS Module and link the Google Ads account that runs your campaigns.
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Advertise
Campaigns run as they always did. The Shopping clicks are billed through Cobiro's CSS from then on.
Questions
- Do I have to rebuild my campaigns?
- No. The campaigns, the budgets and the bidding stay yours. What changes is which CSS submits your products to Shopping, and that is what sets the click price.
- Can I run free and paid listings together?
- Yes, and most stores do. The free listings cost nothing and the paid ones buy position, both from the same feed.
Related features
- Channel distribution
- Feed distribution is free on every account, with no per-channel fee.
- Free Google Shopping listings
- Your products appear in Google's free listings alongside your paid campaigns.
Advertise on Shopping for less
Create a free account. Feeds, rules and distribution are free, and no credit card is required to start.
Ready to turn your store feed into sales?
Get started in less than 5 minutes. No credit card required.