Cobiro turns ordinary product data into advertising that sells
Built for the people who actually run the catalogues: merchants, agencies and freelancers with thousands of products, no photo studio and no data team. Cobiro has worked on ecommerce performance since 2016: we fill in what the feed is missing, generate the imagery, and push the result to every channel that sells. And as a Premium Google CSS Partner, every Google Shopping click costs 20% less.
Why Cobiro
We have worked on ecommerce performance since 2016.
Cobiro has spent a decade on one question: why one shop sells more of the same product than another. In that time we have analysed millions of ecommerce transactions, and one pattern is not subtle: unique descriptions, better images and video move click-through rate. The same product, written up and photographed properly, gets clicked more.
Most catalogues were never written to be advertised.
A product feed is written for a warehouse, not for a shopper. Titles are internal, half the attributes are blank, and the only picture is the one the supplier sent. Ad platforms reward the opposite: complete data and images people want to look at. Closing that gap by hand costs a studio, a data team and more hours than any catalogue has.
The products are good. The data around them is not.
So we built the thing that fixes it. Cobiro reads your feed, fills in what is missing, generates studio shots, lifestyle photography and video from the one plain image you already have, and sends the finished listing to Google, Meta and AI search. What used to be a quarter of work is a few minutes of setup.
- Products listed
- +160M
- Yearly ad spend
- +$400M
- Advertisers & partners
- +3,000
The same product, before and after
The listing as the feed delivered it, and the same product once Cobiro has filled in the data and generated the imagery from the one photo it had.
To make every product in every catalogue ready to sell, whatever it arrived looking like.
How well a product sells online should not depend on the size of the team behind it.
What we do
Four steps, in the order a product moves through them.
- Connect your store
- Cobiro reads your product feed directly, whatever platform it comes out of, and there are native apps for Shopify and WordPress. Setup happens in the shop's own admin: no developer, no export, no spreadsheet in between.
- Enrich the data
- AI reads your images and titles and fills in the attributes the ad platforms rank on: category, colour, material, pattern, fit. Fewer rejected products, and the ones that run are matched to the people searching for them.
- Generate the assets
- Studio packshots, lifestyle photography and short video built for Meta, TikTok and Google Shopping, all generated from the plain product photos already in your feed. No studio, no models, no waiting on a designer.
- Distribute it for less
- Optimised feeds go straight to Google, Meta and AI search, and stock and price changes push through as they happen. As a Premium Google CSS Partner we bid through our own Comparison Shopping Service, so every Google Shopping click costs 20% less, with no cap.
Where Cobiro works
One account, every market Google's CSS programme reaches.
- 21 CSS countries
- Cobiro is a Premium Google Comparison Shopping Service partner across the EEA, the UK and Switzerland: 21 countries, run from a single account.
- Every channel that sells
- Google Shopping and Vehicle Ads, Meta and TikTok, and the AI search surfaces buyers are starting on instead of a search box.
- Under your own brand
- Agencies run all of it whitelabelled: your logo, your colours, your domain, with dedicated workspaces per client. Their clients see your brand on every impression, never ours.
The savings, the free listings and the whitelabel setup are all explained on the Google CSS page.
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