White label Google CSS: your agency's name on every Shopping ad
Agencies run the campaigns, build the feeds and answer for the results, and then every Shopping ad they manage credits someone else's brand. A white label CSS puts your name on the work you already do, and turns it into revenue.
Cobiro Team
Editorial
The 'By …' line is prime advertising space
Look closely at any Google Shopping ad and you will find a small attribution link: 'By Google', 'By Cobiro', or the name of whichever CSS submitted it. With a white label CSS your clients' ads say 'By Your Agency', on every single impression, in every auction they enter.
It is the kind of placement money cannot normally buy: your brand, attached to your clients' products, shown to shoppers at the exact moment they are ready to spend.
What that exposure is worth
An agency managing 20 Shopping clients typically generates 10-40 million ad impressions a month. Buying that visibility on the Google Display Network would cost somewhere between €5,000 and €20,000 a month. With a white label CSS it is a by-product of work you already deliver.
There is a traffic bonus too: around 3% of total Shopping ad clicks land on the CSS link itself, which means a steady stream of free visits to a comparison site carrying your brand.
A revenue line of its own
Most agencies do not give the CSS advantage away; they productise it. A typical setup charges each client €30-50 a month for CSS membership, which is an easy sell when it comes bundled with a structural saving of roughly 20% on their Shopping clicks.
At 100 clients paying €40 a month, that is €4,000 in monthly revenue against a fixed platform fee of €239: a margin above 90% on a service that, once live, requires minimal ongoing effort.
What it takes to get there
White label CSS is a certified role in Google's programme, so there is a one-time setup:
- Google's certification process, which typically takes one to four weeks.
- A functioning comparison shopping website on your own domain.
- A CSS Center account operating under your brand name.
Who it makes sense for
The economics start to make clear sense for agencies with ten or more ecommerce clients running Shopping campaigns. Below that, join Cobiro's CSS directly and still give every client the discount; above it, the white label pays for itself many times over.
Freelancers and smaller teams often start on the direct model and upgrade to white label as the client list grows, and nothing about the switch disturbs running campaigns.
Cobiro runs the machinery, you keep the brand
Cobiro handles the certification guidance, the infrastructure and the Google relationship, and keeps every client on the full cost-per-click advantage. Your agency keeps what matters: the brand on the ads, the relationship with the client, and the margin on the service.
Explore Cobiro's CSS for agencies →
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