Tips and inspiration

How your business can ride the wave of today’s crisis

Is your business ready to deal with the ongoing, global crisis? Perhaps it will be, after reading this article.

April 30, 2020

Cobiro's Content Team

5 min read

Survive and thrive

There has never been a more crucial time to evaluate where your business is going. How can your business survive the uncertainty? Is your business model flexible enough to stay afloat? There are plenty of ways you can still reach your customers and new audiences. Tell them what you’re doing and how you can help them. Let them know what you’re offering. Learn more about what you can do to ride the wave of this worldwide crisis—and survive!

You’re not alone

There are nearly 30 million small businesses in the U.S. and they employ 57 million people in the U.S. alone. But with coronavirus (COVID-19), fewer people, if any, are coming in and making purchases, leaving owners uncertain about the future of their business.

Luckily, there are a few things you can do as a small business owner to help minimize your losses. Now is the time to focus on how to reach your audience by going online with your messages and advertising.

Reach your audience online

Due to social distancing and some stay-at-home orders still in effect, only one market is fully functional right now; the online market. Fortunately, there are plenty of sales to be made online. That’s why it’s essential for small business owners to get started with digital marketing right away or increase their focus immediately. 

However, if you’re a small business owner, you already know that getting digital advertising help from a professional agency is incredibly expensive because agencies tend to take a big cut of the total ad spend. 

That’s where Cobiro comes in. We offer a fast and inexpensive way for you to advertise online and reach your target audience now. This lets you stay in control instead of outsourcing to an agency or middle-man. After all, you know best what your business is about and what to message out to your customers.

Get the right message out to customers 

There are a couple of different scenarios you could be facing right now, and your advertising should reflect that: 

  • Your business has changed as a direct result of coronavirus. If you’re a restaurant, maybe you’re offering takeout or delivery instead of dining in? But time is critical. You need to get that message out as soon as possible so your customers and potential customers know you’re still available. 
  • Your business is running as usual but is limited to an online audience. Target a specific area both demographically and by interest. This will help you cast a wider net and put a hook in the exact type of customer you’re looking for. 

Both of these scenarios are easily managed with a central digital marketing hub such as Cobiro’s. In the Cobiro hub, you’ll get access to simple flows that guide you through how to reach the right people on the right channels at the right time. 

Why choose Cobiro?

We get that you might be reluctant to spend money on digital ads while your business is far from thriving. But since you can’t rely on walk-ins anymore, promoting online is the only way to stay connected with your customers. Keeping your customers engaged in a virtual community could potentially save you monthly revenue stream during the crisis and after because you’re able to target exactly who you want and keep them hooked. 

You shouldn’t be afraid to start a digital campaign for the first time either. Cobiro is so easy to use that first-timers and pros alike can get started in an instant. 

Start today

Now is not the time to eliminate your advertising efforts. During these challenging times, it's even more important to keep customers informed and supporting your business.

Like we said, there’s never been a better time to reach your customers! Remember, if you don’t, your competitors will. 

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