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JAMstack essentials: Meet customer demand with a scalable website

JAMstack websites are pre-built to handle increases in visitor traffic with ease. In this article we’ll find out why this is important.

January 7, 2021

Cobiro's Content Team

5 min read

JAMstack infrastructure

Having a website that can host all of your customers at once, wherever they are, is crucial. In this article, we’ll look at how JAMstack does this, and how it can support you as your business grows.

This is the last in our series explaining what JAMstack is, and how it can benefit your business. Take a look at our other posts on the basics, security, stability, and speed [link].

The next-generation in website development

Every business needs a website that can meet its needs, both now and in the future. However, deciding between a simple and advanced platform, or something in the middle, can be a difficult path to navigate. 

JAMstack simplifies the process, and what’s more, it beats traditional CMS platforms when it comes to handling a significant rise in user demands. JAMstack sites are built for the future, so as your business grows, your website thrives alongside it.

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What is JAMstack?

We’ve already put together the basics, but here’s a quick recap to help you get started. 

JAMstack is a modern way of building websites that deliver better performance on all parameters. It splits up the code, the infrastructure, and the content to deliver a faster user experience that is more secure and stable.

It also makes life simpler for developers, as there’s less of a reliance on the backend server. The content, which is in the form of static HTML files is delivered via a CDN (content delivery network), which provides a lot more flexibility in responding to a rapid or sustained increase in website traffic.

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What is a scalable website and why is it important?

If your website is scalable, it means that it’s able to support a surge in users, be it on a particular day or over a period of time. 

Every business wants to keep growing and adapting its product or service. Whether yours is experiencing sustained growth or on the verge of creating the next big thing, having a website that can cope with a rise in activity could mean the difference between success and failure. 

JAMstack websites are built for scalability, so as your business grows you can spend less time thinking about your website infrastructure and more on keeping your business ahead of its competitors.

The geeky bit

The key to understanding why JAMstack sites offer impressive scalability is down to the use of CDNs to deliver the content.

When a visitor accesses your site, your content is distributed via a CDN as static HTML files. CDNs bring everything closer to your user, with the files that make up your site deployed to servers as near to where they’re based as possible, rather than from the server where the website lives. 

For a growing website, because your deployment is essentially a stack of files that can be served anywhere, it’s just a case of serving those files in more places. So in practice, this means that as requests are handled by the CDN, more visitors are able to view your website at the same time.

CDNs are ideal for scaling, and include the capability as part of their offering. At Cobiro, we use Cloudfare, which is included for free as part of our starter package. 

Did you know? Back in the very early days of Amazon, the servers that the company used needed so much power that Jeff Bezos and his wife couldn’t use a hairdryer or vacuum cleaner in the house without blowing a fuse! Thankfully, we’ve come a long way since then.

Get going with Cobiro’s free website builder

With Cobiro’s website builder, your business doesn’t need to worry about having a website that can’t meet its future demand. It’s the only free website builder on the market that uses the JAMstack approach, so it’s pre-built for growth.

It has an intuitive drag-and-drop interface that lets you pick from a range of elements and designs and simply place them where you want them. It’s also ready to run advertising immediately as well. Once you’re online, you can choose the marketing applications that work with your business and just add them to your plan. 

No coding, no plugins, and no marketing experience required. 

Growing businesses require modern websites that can cope with demand. Try out the Cobiro website builder for free!

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