CSS Agency solution

Get 20% discount for your Google Shopping

Our free Premium CSS Agency solution secures up to 20% discount on your Google Shopping traffic. Save costs, increase revenue and scale your business with Google’s CSS Partner Program.

Get 20% discount for your Google Shopping

How it works

How it works

Google’s CSS Partner Program

Google launched its CSS Partner Program to support Comparison Shopping Services (CSS). Online merchants running ads with a CSS can now get discounted clicks on Google Shopping in Europe.

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Google’s CSS Partner Program
Free Premium CSS Agency Solution

Free Premium CSS Agency Solution

Cobiro partnered up with Comlyn – our official Premium CSS Partner – to secure Google's CSS benefits. Share the CSS discounts with your clients to set them up for success and reap the rewards for providing better business results.

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Our CSS Agency solution manages

Daily clicks

Daily clicks

Every single day we facilitate over 500,000 clicks through our CSS agency solution

Webshops

Webshops

Over 10,000 webshops are saving money every day through Cobiro and Comlyn

Products

Products

We manage over 38,000.000 products from shops all over Europe 

Learn more about Google CSS

How you benefit

Get 100% of the CPC discounts

Get 100% of the CPC discounts

Unlike other CSS Partners, we have no hidden costs and don’t charge any fees for using our CSS feature.

Save and earn more money

Save and earn more money

Save money every time people click your ads and earn money when they click your ads and buy.

Take control with self-service

Take control with self-service

We connect you to our CSS so you can take care of the rest using self-service for guaranteed campaign control.

Double your online visibility

Double your online visibility

Existing Shopping campaigns can run alongside new CSS campaigns without competing but doubling visibility.

Win more Google auctions

Win more Google auctions

Get to the top with 20% off your CPC. In other words, win more Google auctions with 20% more bidding power.

Reap rewards across Europe

Reap rewards across Europe

Share the benefits and make all your clients happy running ads in one of the +20 European countries eligible for CSS.

What our clients say

Marcel Entrup – Marketing Manager 

Marcel Entrup – Marketing Manager 

“We chose this solution because it’s free and the click prices are lower than classic Google Shopping. We are consistently satisfied with the migration of our customers to Comlyn’s CSS.”

José Antonio Neto – Media Director

José Antonio Neto – Media Director

“We select our partners based on the same quality we want to provide to our own customers. We found all this in Comlyn, and we decided to test it with one of our best customers.” 

Kévin Bridier – Google Ads Expert

Kévin Bridier – Google Ads Expert

“We can see that Comlyn’s CSS performs much better compared to traditional shopping campaigns - and it comes at no additional cost for the advertiser, which is fantastic.”

Matthew Howman – Head of Paid Search

Matthew Howman – Head of Paid Search

“Being able to deliver more qualified traffic within the same budget helps to improve return on ad spend, and typically we’re reporting lower cost per sale results, which is excellent.”

Fabio Antichi – Digital ADV & SEO Specialist

Fabio Antichi – Digital ADV & SEO Specialist

I can operate double bidding and/or benefit from the usage of Standard and Smart Shopping at the same time. The free self-service solution also allows me to keep full control over campaigns.

OrangeJuice Agency

Krzysztof Czyżykiewicz – Head of User Engagement

“This solution actually generates either budget savings or an increase in the market share of the advertised product, and sometimes both simultaneously.”

Secure Google's CSS Partner discounts.

Pay less than others for better results.
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Frequently Asked Questions

How does the 20% CPC discount work?

The 20% CPC discount is automatically incorporated into your Google auctions. For example, your bid of €0.80 via the CSS campaign has the same value as a bid of €1.00 via your normal Shopping campaign. Having more bidding power helps you participate in more auctions, reach higher ad positions, and receive more clicks at lower costs.

What if I use automated bidding?

CSS Shopping campaigns managed by automated bidding also benefit from Google's CPC discounts.

Do you have access to my data?

To connect you to the Comlyn CSS Merchant Center, it is technically required to have access to the Google Ads accounts.

Why is your solution free of charge?

Our self-service solution "just" connects you to our CSS Premium Partner, so we believe that offering it for free is the right way to stand out in the CSS market. Since we secure our revenue through our Premium product for online retailers, we can offer our Premium CSS agency solution free of charge. Our goal is to expand our CSS Partner network with advertising agencies to use your feedback and develop a comprehensive agency solution tailored to the needs of advertisers.

Do you change my account settings in Google Ads?

The CSS setup does not change any of your Google Ads account settings and functionalities.

Can existing Shopping campaigns use the CSS Comlyn?

Google Shopping campaigns associated with a Merchant Center cannot be reconnected to another one. It is necessary to create a new Shopping campaign and connect it to the CSS Comlyn.

What does the CSS label show in Google Shopping?

CSS Shopping ads show the "Comlyn" label because the Merchant Center is automatically associated with the official CSS Partner.