We’re made to make you grow

High-performing marketing tools should be accessible to everyone—not just the experts.

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Our Story

Cobiro was founded by Bo Krogsgaard and Anders Ibsen. Since 2004, Bo and Anders have been at the forefront of some of the most successful teams in online marketing and conversion, driving multimillion-dollar sales growth and visitors to e-commerce sites powered by Google Ads.

Google Ads is a brilliant, but complex tool. Its highly advanced algorithms make managing online advertising campaigns that drive traffic and convert into sales extremely tricky—it’s a system that’s hard to master unless you’re an expert. Bo and Anders saw that there was an increasing need for a tool that would take the pain away from the set-up and ongoing management of Google Ads campaigns for the small business owner. But, no such tool existed. So, they set out to create one...

Fast forward to 2016—the year Cobiro was born! Cobiro is a system that is super easy to use, fully optimized to help businesses grow and, best of all, it's FREE. It has the intelligence to stop bidding on keywords that don’t convert and keep bidding on keywords that do. The Cobiro tool helps you create the best text advertising campaign in just a few minutes. And, the best news is, Cobiro never rests, constantly learning and getting better, so you can focus on running your business without any worry.

Today, Cobiro manages more than 1.7 billion keywords through its neural network, in over 50 languages. Built and run by an amazingly talented team of developers, online marketers and UX experts from all around the world, Cobiro serves more than 50,000 happy online stores, while helping businesses grow each and every day.

You’re in good company

Join more than 50,000 customers who already manage ads better

Management Team

Excellent management is key to excellent workflows

Bo Krogsgaard

Bo Krogsgaard

CEO

Bo has been building online based companies since 1998 and Cobiro is the brain child of his experience - an evolution of a platform he developed for hotel booking and price comparison engines. At Cobiro, Bo is our CEO, responsible for leading the company towards new heights.

Anders Ibsen

Anders Ibsen

CCO

Anders is an internet entrepreneur and has been working with Google and online marketing since 2002. In 2005 Anders was a member of the first team of Google Partners, graduating from Google's HQ. Anders is responsible for our commercial activities.

Adam Skovbæch

Adam Skovbæch

COO

Adam is an experienced tech leader with an background in the digital advertising industry. At Cobiro, Adam is responsible for the day-to-day running of the organization, managing resources efficiently to ensure we meet and maintain our operational goals.

Advisory Board

Experience and expertise make great advice.

Lisa M. Shalett

Lisa M. Shalett

Former Goldman Sachs CMO & Partner

Lisa Shalett is a retired Goldman Sachs Partner with 20 years of multifaceted experience, who now advises and invests in early-stage companies. Lisa leverages her experience and expertise by serving on public and private company boards to help large companies and startups succeed in the business world.

Brett Crosby

Brett Crosby

COO & Co-Founder, PeerStreet

Brett Crosby has experience in building both startups and large companies. Brett also co-founded Google Analytics, helped start Google’s mobile advertising business, ran the founding product marketing team that launched Google+ and most recently ran the global teams responsible for the dramatic growth of Chrome, Gmail, Docs, and Drive.

Jesper Jensen

Jesper Jensen

Online Marketing Director at Boozt.com

Jesper Jensen is currently the Online Marketing Director at Boozt Fashion, a leading online fashion e-commerce retailer in Scandinavia. He is responsible for leading Bootz’s online marketing team. Jesper’s approach to marketing is focused on customer-centric and performance-oriented data.

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