Improve your Shopping ads performance on Google with Cobiro CSS
As a Google Premium CSS partner, Cobiro is able to offer you 20% discount on your Shopping ads CPC.
A 0,80€ bid via your Cobiro CSS campaign has the same value as a 1€ bid via a normal Google Shopping campaign.
Because 100% of your budget is going into the auction, your bids are 25% more competitive. Win more auctions and get more impressions, more clicks and more potential sales.

Campaigns 25% more competitive
- Unlimited products, shops and ad spend
- Available all over Europe
- Expert support
- Easy and fast setup
Cancel anytime
Cobiro CSS provides
Better performance
Make good use of your budget and get better ROAS
Expert support
Our team of Google certified experts is ready to help you
No limitations
Unlimited ad spend, shops and number of products
Easy setup
Switch your existing Merchant Center to Cobiro CSS or request a new one. You benefit immediately from the CPC discount in both ways
Self-service
Manage all your clients and colleagues in workspaces and invite them to collaborate on projects
Exclusive webinars
Get access to exclusive webinars regarding Shopping ads on Google
A Comparison Shopping Service (CSS) is a website that allows consumers to search for and compare products offered by multiple merchants. Consumers can then make purchases on the merchants’ websites.
Only CSSs can place Shopping ads and free product listings on Google on behalf of merchants.
You just need a Merchant Center account and a Google Ads account to advertise Shopping ads on Google.
Note that a Merchant Center account is solely provided by a CSS such as Cobiro.
The 20% CPC discount is automatically incorporated into the Google auctions.
A bid of 0,80€ via your Cobiro CSS campaign has the same value as a bid of 1€ via a normal Google Shopping campaign.
You win more auctions because you have more bidding power. Your Shopping ads are more visible, getting you more impressions, more clicks and more potential sales.
Shopping ads running with Performance Max campaigns also benefit from the CPC discount.
The CPC discount is a bid advantage that is related to a different pricing model that Cobiro has, compared to Google Shopping.
If you switch from Google Shopping to Cobiro CSS, you can expect to win more auctions, get better placements and more visibility on your Shopping ads.
Yes you can. All your existing Shopping campaigns will benefit from the CPC discount and will keep running with Cobiro CSS meaning that you do not have to do or change anything.
Cobiro is a Google Premium CSS partner and can offer 20% discount on your Shopping ads CPC.
A 0,80€ bid via your Cobiro CSS campaign has the same value as a 1€ bid via a normal Google Shopping campaign.
Because 100% of your budget is going into the auction, your bids are 25% more competitive. You win more auctions and get more impressions, more clicks and more potential sales.
Cobiro is a self-service CSS allowing you to request a new Merchant Center or switch an existing one. You have full control over your Shopping campaigns.
We do not actively manage feed or campaigns but we provide advices and best practices to our clients.
Cobiro CSS can advertise your Shopping ads in the 21 European countries that are part of the CSS program.
You can also advertise outside Europe but you will not be able to benefit from the CPC discount.
Several CSSs can be used at the same time and place ads on your behalf.
If two CSSs place bids for the same merchant, the winning offer and the price paid by the winning CSS will be the same as if those bids had been placed by one single CSS.
A merchant will never be second-priced against itself in the auction.
All CSSs (Google Shopping included) have the same opportunities to place Shopping ads on Google general search results pages.
No ad space is reserved for a particular CSS.
We do not charge extra fees.
The amount of products, ad spend or conversions does not matter as you only pay a fixed fee per shop you are advertising for.
You can unsubscribe anytime. It can be done at the end of the term or immediately.
Your Shopping ads will show the label “By Cobiro” because the Merchant Center account is automatically associated with Cobiro CSS.
The CSS setup does not change any of your Google Ads account settings and functionalities.
If you request a new Cobiro Merchant Center, we will need access to your Google Ads account to connect you to Cobiro CSS Merchant Center.
Cobiro CSS pricing
$25
per month per shop
Billed monthly
What’s Included
Cancel anytime
Unlimited products and ad spend
Expert support
Cobiro Merchant Center
CSS Switch
Self-service solution
No setup costs or hidden fees
Recommended – Save 20%
$20
per month per shop
Billed annually
What’s Included
Cancel anytime
Unlimited products and ad spend
Expert support
Cobiro Merchant Center
CSS Switch
Self-service solution
No setup costs or hidden fees
Visit our pricing page for more details.
Cobiro CSS in numbers
Cobiro CSS in numbers
Trusted by merchants and agencies
“We highly appreciate our partnership with Cobiro as an agency, as it enables us to effectively enhance the efficiency and expand the reach of our ecommerce clients. The onboarding experience with Cobiro is exceptionally smooth, and their support team is remarkably prompt and helpful.”
Rebecca Seidel, Team Lead SEA at Projecter
“Cobiro is easy to work with, onboarding new clients is super simple and their support is fast and reliable. With the benefit of 20% discount on Google Shopping Ads, Cobiro CSS Shopping campaigns are highly efficient, which is why Cobiro is ultimately our most used Comparison Shopping Partner.”
Daniel Woltersdorf, Senior Paid Search Manager at Eprofessional
“Cobiro CSS has been an invaluable tool and a differentiating factor for our digital marketing agency. Thanks to Cobiro, we have helped our clients be more competitive and grow their businesses on Google Shopping by delivering a much higher return on their investment, higher impression share and top positioning of their ads.”
António Pedro, Account Manager at Endeavor
“I have been using Cobiro CSS for several years for my clients as a Google Ads freelancer. For a reasonable cost, it allows them to benefit from the 20% discount on clicks. The majority of e-commerce clients are interested and this brings therefore an additional service to my clients that they would not have had normally because they are often reserved for the biggest advertisers.”
Steeve Belair, Freelance Google Ads Consultant
“We highly appreciate our partnership with Cobiro as an agency, as it enables us to effectively enhance the efficiency and expand the reach of our ecommerce clients. The onboarding experience with Cobiro is exceptionally smooth, and their support team is remarkably prompt and helpful.”
Rebecca Seidel, Team Lead SEA at Projecter
“Cobiro is easy to work with, onboarding new clients is super simple and their support is fast and reliable. With the benefit of 20% discount on Google Shopping Ads, Cobiro CSS Shopping campaigns are highly efficient, which is why Cobiro is ultimately our most used Comparison Shopping Partner.”
Daniel Woltersdorf, Senior Paid Search Manager at Eprofessional
“Cobiro CSS has been an invaluable tool and a differentiating factor for our digital marketing agency. Thanks to Cobiro, we have helped our clients be more competitive and grow their businesses on Google Shopping by delivering a much higher return on their investment, higher impression share and top positioning of their ads.”
António Pedro, Account Manager at Endeavor
“I have been using Cobiro CSS for several years for my clients as a Google Ads freelancer. For a reasonable cost, it allows them to benefit from the 20% discount on clicks. The majority of e-commerce clients are interested and this brings therefore an additional service to my clients that they would not have had normally because they are often reserved for the biggest advertisers.”
Steeve Belair, Freelance Google Ads Consultant
Let’s get in touch
Do you have any questions or would like to get more information about Cobiro CSS? Maybe you just want to say hi?
