As of 2020, there are over 1.7 billion active websites worldwide. Meaning there is increasing competition on the internet for your brand to be seen. So how do you separate your business from the others out there? It starts with getting people to click. Attracting customers to a website is not as complicated as it seems, in fact, there are several techniques you can apply to the daily running of your business - all of which are designed to increase traffic to your site.
This article focuses on steps you can take when you’ve already set up a successful website, blog, social media platforms, etc. Just getting started with your website and marketing strategy? Then we suggest taking a look at these high-level marketing efforts instead.
Link your social media
Social media is an essential aspect of all businesses nowadays. That’s why it’s so important that you put care and effort into this aspect as well as your website. Approximately 3.4 billion people are currently active on social media, and some of them could potentially be your customers.
When it comes to attracting customers, the devil is in the detail. First, make sure there is a link in your Instagram bio and refresh this every time you update a post. For example, if you are releasing a new product via Instagram, add in the status post that it is available through the “Link in bio.”
Next up, we suggest you start engaging with industry leaders. While this may seem daunting at first, sharing a Facebook post by the CEO of a blue-chip company enhances your chances of being seen on the web.
Thirdly, promote (almost) everything. Social media is about growth, so sharing all of the little changes and updates to your business will help keep both new and old followers engaged. Now, not every small piece of insider information will be interesting to your followers, and while we encourage you to share more rather than less, you should make sure you’re not oversharing and cluttering up your followers’ feeds.
Use Google Ads
Advertising online as a small business may seem scary at first. That’s why we created Cobiro; to make advertising easy enough that anyone can do it.
Make no mistake, however. Advertising is the way to go if you want to attract new customers and get high-quality leads. Google Ads target a broad audience because there are billions of searches every day. Financially it’s also rewarding as you can set a budget according to your goals, making it ideal for both startups and established businesses. Ensure you identify your key business goals and growth strategy before to ensure you get maximum clicks from your target audience.
If you’d like to learn more about how Google Ads can benefit your business, we’ve got an excellent article for you.
Use Facebook Ads
Just like Google Ads, Facebook Ads also target a broad audience due to the fact that this social media platform is still the most popular. What makes advertising on Facebook a little more interesting, however, is the incredible amount of targeting you, as an advertiser, can utilize. With Facebook Ads, you also control ad spending yourself.
Ready for Facebook Ads? Take a look at how they can benefit your business.
Add video to your content strategy
Data shows that the retention of information is higher with visual content than it is for text, making videos ideal if you want to catch a visitor’s attention right away. Good videos tend to be short, engaging, and relevant, so pay close attention to the subject matter (whether that be you or the product). If you’re including voiceover in your video, make sure you’re cautious of background noise as this can interfere with users understanding your key messaging.
Most smartphones today are equipped with good enough cameras that the quality of your final video won’t be compromised if you choose to use your phone rather than investing in expensive equipment.
Mix up your blog topics
Blogs are a quick and easy way to add value to your website but also to build brand awareness. The key to this is to vary your topics as you want to give your customers a good reason to keep coming back to the website. Consider doing simple things like a series of posts that share highlights of the week or inspirational articles that could come only from your brand. Mix it up now and again to build your following and increase traffic.
Pay attention to SEO
SEO is an easy and free way to get your company seen by others. It’s a marketing technique that requires very little, thus making it perfect for small businesses with little or no time to do marketing. Whenever you write a blog post or any copy for your website, always ask the question: “What would my customer search for?” Applying this mindset should allow you to isolate words that are relatable to your industry, such as “art delivery service” or “ 24/7 electrician”. The more relatable these words are, the better your chance of appearing in the top results when people search for you or services like yours.
Reach more customers with Cobiro
Not sure how to get started? As a business, the first thing you need is a fast and responsive website. You can get one for free with Cobiro right away to build a successful brand online. If you have a website or are ready for the next steps already, the best advice we can give you is to start advertising. Try Google Ads or Facebook Ads with Cobiro today.