From digital marketing to online success toolbox: Cobiro takes a big leap
Customers and followers of Cobiro have enjoyed our digital marketing strategies for a few years now. We’ve solely been focused on delivering digital marketing solutions to business owners in a smart, guided package at a low cost. But we no longer feel that’s enough for our customers. We want to give them the full online success toolbox to help them grow and accomplish even greater things.
Digital marketing, but make it more inclusive
When we talk about digital marketing, we generally mean the use of internet, smart devices, social media, search engines, and other similar channels to reach an audience.
It’s really simple. To succeed with your business online, you need digital marketing. But digital marketing can only help you if you already have an established online presence, which could be a website, portfolio, ecommerce setup or the like. Without that, how would you even know how to get started with digital marketing? You wouldn’t, because it’s impossible without first building an online presence.
That’s why we’re shifting our business to not only focus on what to do after your online presence is set up, but also include the actual setup. We call that “online success” - not just digital marketing. We’re launching a brand new website builder in May to help our customers achieve online success. It’s a big step forward for us, but we think it’s a more inclusive way to cater to our customers.
Before, our customers would need a basic online setup, which requires someone to help them build a website or the like - unless they have the skills to do it themselves. We realize that not many have those skills, and they certainly don’t have the budget to pay off someone else to do it. With a free website builder, everything is in the hands of our customers. And we’ve made the website builder so easy to use that it won’t take a tech wizard to use.
What is online success anyway?
So digital marketing is about using the right channels to reach the right audience. But what is online success and why have we decided to take that on instead? It all starts with asking the right questions: Who is your audience, and what do they need? That’s the first step on the ladder to online success; knowing your audience.
It’s not just about advertising, it’s about your entire online presence. Digital marketing usually requires SEO tools, Google Ads, Facebook Ads, maybe email automation and social media posts. Online success takes a more holistic approach to that and includes your base, your website.
But online success can also be a way for you to save time and money by automating time-consuming processes and finding online success tools that know exactly what your pain points are and how to solve them - without you having to become an expert yourself.
That last point - not having to become an expert yourself - is something of an unofficial motto for Cobiro. We believe that all businesses should have the same opportunity to succeed digitally without having to throw away hard-earned savings towards an expensive agency to build their website or scale their advertising efforts. Succeeding online should be easy and cheap. Always.
Here’s what to expect from us going forward
With our new strategic focus - inclusive online success rather than digital marketing for experts - we’re turning the page to a completely new chapter for Cobiro. While our services have always favored small and medium.sized businesses, it’s mostly been targeted at the tech-savvy business owners who already know how to handle their affairs online. That will change. We want all of our tools to cater to every business owner out there - no matter their industry, background or previous marketing knowledge.
Every business deserves to succeed online. It’s our mission to help you get there.
Sign up to Cobiro's online success platform for free today!