Bid management is the basis of success on Google Ads. For every search on Google, an automated auction takes place in real-time. The winner’s ad gets the best position on the search results page. This is the best way of getting clicks and driving sales.
In every auction, advertisers bid on keywords. A bid is a price offer and keywords are a range of words people search for online. You choose keywords directly linked to the business you advertise. When your keywords match a user’s search, you can take part in an auction.
Setting bids is often complex and confusing - even for advanced Google Ads specialists. But it’s critical to beat your competitors who bid on the same keywords. If your bids are too low, you lose the auction and your ads don’t show. If your bids are too high, you may end up wasting your money. It’s about finding and keeping the right balance to produce profits.
You must first find relevant keywords for maximizing your matches. Then you need to set bids that give you the best results at the lowest cost. But setting bids never stops because of constant changes in the competition for keywords. Having the right strategy makes the difference between wasting money and earning money.
Our goal is winning your auctions by setting the right bids on the right keywords at the right time. We take care of everything without wasting your focus and time on complex calculations and optimizations.
Before we start bidding, we analyze your site using our artificial intelligence to give you relevant keywords. More relevant keywords means better matches with potential customers. This means the more auctions you can win the more clicks you can get.
We guide you through the setup to build personalized and convincing ads. Your ad quality also determines your ad position. So even if your competitors bid higher than you, we can get you a better position – at a lower price – with better ads.
Set your daily budget and have full control of the charging limit for your bidding. If you choose a smaller budget, we strategically manage your bids to focus on lower-cost keywords with the highest returns.
You decide the maximum price you pay for a click. That’s your safeguard and no bid can ever go higher than this. No matter what your upper limit is, we manage your bids so you win auctions – but for less than your limit.
Our fully automated system works day and night to optimize your bids. Every new bid gives us new insights on how to win more auctions. The more we bid, the better we get – and the more clicks you get.